For a continent where majority of the population live below the poverty line, it is imperative for cheap, affordable goods and services to be available so that people can save, invest and improve their standard of living. In reality, this is quite the opposite – this is my reason for KindHeart.
KindHeart offers consulting services for self-actualization for individuals and to fulfill CSR obligations for organizations. This is done by tailoring philanthropic projects and using only products designed to fit local needs in the communities where we have established a local presence and network.
The products in our local markets are designed for a different environment. As such, they do not match the conditions to satisfy the needs of the local consumer. Social businesses also establish themselves in communities without respecting the existing structures – supplying products and services that the market does not demand. Using a hybrid model that combines philanthropy and business, KindHeart is the sustainability model that so many donor-dependent NGOs lack. My underlying reasoning is that if social businesses plan to exist for as long as Coca-Cola has, the business model has to change.
With the lessons from my MBA degree and experience of working in the field, it is imperative that I keep business education relevant in my country (and Africa) and to also have real impact at the same time. I am excited about the new product innovations like solar showers that we as an organization have sourced to be distributed using this model in communities in East and West Africa. I am also looking forward to the new website and the official launch of the organization.
Look out for updates and opportunities to participate.
“It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own self interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our own necessities but of their advantages” – Adam Smith
Written by Funmilayo